Do you have an appealing website with decent content and traffic? These are the few important factors needed to create your AdWords account. Traffic and content are important because you want to engage your website visitors by offering them interesting content and interactive functions. You can integrate AdWords’ pay-per-click advertising strategy as an integral part of your marketing campaign. Your AdWords account will help you in identifying your potential clients and leads. When these potential customers search sites such as Google, depending on your keywords, your AdWords account can help to redirect these searches to the landing page of your website. Your job at this point is to convert such leads into actual buyers of your services.
AdWords Funding Needs
You can decide on the level of funding suitable for your PPC advertising strategy. Each company’s budget for its AdWords campaign depends on its needs and requirements. The average PPC budget ranges from as little as $300 to as much as $50,000 per month.
Keywords are words or phrases that will be used by your potential customers in website searches. In coming up with your keywords, you have to identify the core words or phrases related to your business that your customers may use in their searches. Your website is an important place to start looking for keywords that are closely related to the type of business you are running. You can also get your keywords through the Google AdWords keyword search function.
Go to the Google AdWords website at www.adwords.google.com to set up your AdWords account. If you already have a Google account, you will be offered an option to set up your AdWords account under your existing Google Gmail account. In some cases, it may be a better option to separate your AdWords account from your Gmail account, because otherwise, tons of emails may hit your personal Gmail account from AdWords.
Once you have created your AdWords account, Google will take you through four steps to complete your new Google AdWords account.
Step 1: Targeting your customers. Through this function, you will select your potential customers’ demographics, such as region, age, sex and so on.
Step 2: Creating your ad. You will be prompted to create your ad. Make sure your ad says exactly what you intend it to say and that it is within the word count limit set by Google.
Step 3: Set your pricing budget. This function enables you to chose your price in line with your available budget. You can always extend your ad or, if need be, discontinue it and create a new ad.
Step 4: Setting up your payment option. Google AdWords will prompt you to set up your billing and payment options. Two options are available. You can make payments after accruing clicks. You will pay once in 30 days when you reach your billing threshold. You can also elect for manual payments, in which you make a payment or deposit into your AdWords account, and all your charges are then deducted from your account balance.
Congratulations, you have set up your Google AdWords account and are ready to go!